What is Google My Business?
Google My Business
We are thrilled that Shag Infotech now provides our valued clients a complimentary Google Business Profile (GBP) service. As Google dominates over 90% of the search engine market, having a GBP is a remarkable means of capturing the attention of potential customers who search for businesses like yours. Not only is it a straightforward process, but it is also economical and efficient in promoting your business. We understand that setting up a GBP may seem intimidating, so we have simplified the process to make it as effortless and worry-free as possible. Simply provide us with the necessary details, and we will handle the rest. With Google’s unparalleled influence, your business can make an incredible impression and attract attention.
What is Google My Business?
Google My Business (GMB) is a precious online tool that local businesses can use to boost their visibility and rankings on Google Search for relevant local searches. It empowers owners of local companies to take full control and optimize their online presence on Google Search. This can be a game-changer in ensuring your business stands out from its competitors in the local market. More potential customers can discover and engage with your business by increasing your online presence, particularly on Google Search.
GMB is an excellent way to enhance your business’s visibility and can make all the difference between success and failure in the local market. Creating a Business Profile on Google Maps is a breeze and can be done by anyone. All you need is your business name, location, and category. Once Google verifies your business, it will automatically create your Business Profile. Consumers can then leave reviews, upload photos, ask questions, and even answer them. Moreover, Google may source information from the web to populate your profile.
Google My Business Benefits:
- Enhancing Local SEO.
- Gathering Customer Feedback.
- Extracting Company Information from Search Engines.
- Promoting Products and Services Effectively.
- Leveraging Google, My Business Insights for In-depth Analysis.
- User-Friendly Interface.
How to use Google My Business for local marketing?
Google, My Business, is not simply a profile for your business – it’s a potent instrument that can boost your Business Profile’s exposure and efficacy. By utilizing Google My Business, you can employ four fundamental approaches to enhance your Google listing and maximize its potential as a local marketing resource. Employing these four strategies is a surefire way to elevate your business above the competition and establish a meaningful presence in the local market.
1. Engage with consumers
Google My Business offers an excellent opportunity to engage with your customers and boost your business’s publicity. You can reply to reviews, address queries, activate direct messaging, establish related notifications, and post updates on your Business Profile, just like on social media platforms. Connecting with your customers and amplifying your brand recognition is a remarkable resource.
2. Highlight your business
Google My Business offers a simple method to personalize and modify your business profile with additional particulars. This dashboard lets you add your operating hours, site link, products and prices, features, and other details that make your business stand out. Updating your business profile has become a breeze with the aid of Google My Business.
3. Gain insights
The Google My Business dashboard is an extremely valuable resource for obtaining information about your target audience and your performance in local searches. It provides an assortment of metrics to keep track of customer inquiries, the actions taken on your listing, the performance of your photos, and other relevant information. Additionally, you can incorporate UTM parameters and Google Analytics to monitor the clicks generated from your Business profile.
4. Perform local SEO
Google’s algorithms serve multiple purposes, as they are utilized for ranking websites and ads and for ranking Business Profiles. Utilizing the Google My Business dashboard allows it to incorporate keywords into your Business Profile to improve its ranking in local results. With just a few straightforward actions, you can optimize your Business Profile and ensure it is distinctive.
How to sign up for Google My Business?
To create a Google My Business Account, visit google.com/business and click Manage now. Remember that having an account does not automatically generate a Business Profile, but it grants you access and the ability to add more details. Therefore, ensure you already have a business profile to access before proceeding. The initial step to managing your Business Profile is to create a Google My Business account. Afterward, locate your business profile on Google Maps and select the “Claim this business” or “Own this business?” link. This connection will link your Google My Business account with your Business Profile. Once completed, you can manage your Business Profile via your Google My Business account.
Better Visibility From Google Search: Increase Traffic From Google Maps and Local Searches (Local SEO)
Google My Business (GMB) is an essential tool for local businesses aiming to improve their visibility in related search terms within their locality. Utilizing GMB to optimize your local SEO can level the playing field for even the smallest companies, allowing them to compete with larger online businesses. Optimizing your GMB listing allows you to differentiate yourself from competitors and make your services more accessible to customers in your area. This is a highly effective way to enhance your search ranking positions (SERP) and remain visible in local search terms.
Taking the time to optimize your GMB listing can be a game-changer for your business, ensuring that you reach your maximum potential. Local SEO, also known as local search, is a powerful tool to help potential customers discover your business and services when searching for relevant businesses nearby. It involves optimizing your website and leveraging GMB to enhance your local reach on Google Search. Local SEO is a highly effective strategy to ensure your business is visible to your target audience at the right time, maximizing local opportunities. By leveraging local SEO, you can differentiate yourself from competitors and reach your desired audience.
Visibility on Google Search and Google Maps
Maximizing your business visibility to potential customers is crucial, and Google My Business listings can help you achieve just that. When customers search for relevant terms, these listings appear between Google Ads and the first organic result. Moreover, when customers search directly for your company’s name, the listing appears to the right on both desktop and mobile devices. This ensures that you are easily reachable and visible to potential customers. Google Maps offers even more benefits to your business. It is an invaluable tool that allows customers to easily locate your address and contact you promptly, which increases the chances of potential sales. On a desktop, your business information will appear on the left side of Google Maps, providing customers with crucial information to help them make a quick decision and visit your business. Additionally, having your business listed correctly on Google Maps makes it more discoverable and attractive on the search, which can help drive more sales. Don’t hesitate to get your business listed on Google Maps today and experience the difference it makes for your company.
Google My Business And The Local Pack
Customers will find up to three pertinent companies within the local pack, along with their profiles and pinpointed locations on Google Maps. This essential business information is conveniently displayed to help customers make informed decisions and choose the most suitable nearby businesses.
1. Opening Hours:
Clearly state your business hours, including opening and closing times, days of the week, and holidays if applicable. It helps customers plan their visits and avoid disappointment.
2. Company Name and Address:
Your business name and address should be prominent and easy to find. You want to make it easy for people to locate you and visit your business.
3. Reviews:
Including customer reviews or ratings can help build trust and credibility with potential customers. Encourage satisfied customers to leave reviews on your website, social media pages, or other review platforms.
4. Relevant Category:
List your business under the appropriate category or subcategory. It helps customers find you when searching for specific products or services.
5. Type of Business:
Briefly describe the type of business you operate, such as a restaurant, retail store, or service provider. This information helps customers understand what you offer and how you can help meet their needs.
6. Image of the Business:
Including an image of your business can help customers understand what to expect before they visit. Consider using a high-quality photo that showcases your business’s unique features or products.
Google My Business Reviews
Online reviews can be invaluable to businesses looking to build trust, increase brand recognition, and drive sales. With 93% of customers influenced by online reviews, it’s clear that businesses need to prioritize positive reviews on their Google My Business listing to improve local visibility on Google Search. Positive reviews provide free and favourable visibility in search engines and play a vital role in improving local SEO. Customers often check reviews before purchasing, particularly in retail stores and restaurants. Reviews serve as a powerful form of affirmation for services, and customers rely heavily on them when finalizing their decisions.
In conclusion, businesses should not underestimate the impact of online reviews on their visibility and trust online, especially in the realm of Google Search. Businesses can improve their online reputation and attract more customers by prioritizing positive reviews and actively gathering customer feedback.
Engagement Metrics
Track the performance of your Google My Business profile effortlessly with engagement metrics. Get valuable insights on the number of clicks, calls, and direction requests your profile receives.
Keep track of the following engagement metrics to gauge the effectiveness of your profile:
- Clicks to the website.
- Direction request from Google Maps.
- It will tell you from where on a map direction requests were made.
- Amount of phone calls to your business.
- Estimate when your business is busiest and an average location visit length.
